Duralee demonstrates innovation through long-lived product lines synonymous with quality and in the empire that continues to be built. The firm’s three main fabric divisions—Duralee, Highland Court and Suburban Home—offer variously priced lines targeted at a diverse customer base, achieving the perilous balance between the informal and the chic and producing product that is destined to reside in million dollar mansions as well as someone’s first home. Duralee Fine Furniture and many Duralee fabrics fly under the tagline “Made in the USA” and assiduously are. The company also imports from more than 45 countries. From the modest one-room office, the company has grown to include warehouses and factories in Bay Shore, NY, and Morganton, NC, 12 corporate showrooms, 70 agent showrooms nationwide, and 41 international agent showrooms, including a presence in emerging markets. That boils down to over 26,000 SKUs of fabrics, thousands of furniture SKUs and hundreds of employees.